The table chart illustrates the amount of money that four analyzed companies spent on advertising in the United Kingdom in the year 2002. Overall, the majority of car companies’expenditure on TV and press far exceeded that on other advertising mediums. additionally, radio advertising constituted consistent expenditure, while investment in cinema and outdoor was relatively low.
Cetrizine’s spending on television commersals stood at $70,000, making it the most dominant advertising type. Vauxhall trailed behind at $65 million. Renault and Rover spent $45,000 and $59,000, respectively. In terms of press advertising, Renault headed the list of car company investing in press advertisements, with $45 million, followed by Rover and Centrizine, ranging from $38,000 to $12,000. The smallest press advertising budgets belonged to Vauxhal’s funds.
Nortably, all four surveyed car companies allocated the same funds to radio advertising, at $15,000. Of the other forms, advertising in cinemas and outdoors incurred the lowest cost or even no expenditure, with less than 10% million spent by each company.