The provided diagram illustrates the percentage of total global clothing sales achieved by 5 leading brands and other brands in 2015 and 2018. All the figures are presented as proportions over the period of 4 years.
From an overall perspective, it is evident that other brands dominated the segment from 2015 to 2018. Zara and NIke’s market shares increased, as did uniqlo’s. while the figures of H&M and Adidas rose slightly.
Focusing on the market at the top, the other brands, which were not individually named, held a 33% market share in 2015, although it fell down to 27% in 2018, they maintained their leading position in the field. Zara and Nike, which were the trailing brands that hit the top of data, increased marginally at 19% and 14% to 21% and 15% through 3 years, while H&M held a relatively market share of 17%, but this figure went down by one point per cent in 2018.
Regarding the lagging brands, Uniqlo recorded a substantial grew up from 9% to 12% by 2018, as did Adidas’s figures, which increased slightly by 1% and finished at 9% in 2018.