The given table illustrates the total amount of money spent on advertising by four car companies in 2002.
As can be seen from the table, the two companies with the highest expenditure on marketing are Renault (UK) and Porsche. It is also clear most of these manufacturers, especially Porsche, dedicate most of their budget for TV advertisement, except for Range Rover, which focused most of their funds on advertising through the press.
In 2002, Renault (UK) and Porsche each spent 59 million pounds, but they differed in how these funds are allocated. Porsche focused 56% of their budget on marketing via TV, while only using 26% and 18% for outdoor and press advertisements, respectively. The latter also had a somewhat similar strategy in allocating their advertising expenditures, mostly favoring TV advertisements while splitting the rest of the expenditure on press and outdoor promotion. But compared to Porsche, Renault (UK) used more of their funds to advertise their product through newspapers. Interestingly enough, neither of these two car manufacturers invest in cinema advertisements.
Moving to Citroen (UK) and Range Rover, they both had smaller advertisement budgets, at 36 and 41 million pounds, in that order. Incidentally, what stood out most about these two companies is that they both dabbled in cinema advertisement, albeit at a meager 6% each. Similar to Porsche and Renault (UK), Citroen (UK) also favored TV advertising, at 55%. Range Rover, on the other hand, only set aside half of that percentage for TV commercials, choosing instead to concentrate on newspaper campaigns, which accounted for 52% of its budget, nearly twice as much as Citroen (UK). Their respective percentages of outdoor promotion were about the same, at around 20%.