The given bar chart illustrates the proportions of the social media usage by businesses of various sizes for their own purposes from 2012 to 2016.
Overall, while the percentages of social media usage of all three groups was greatly high in 2016, these numbers in 2015 experienced lower value compared to other years during the whole period. Moreover, major corporations used the online platform for their business objectives the most among the three categories.
Around 25% of small businesses used the digital social environment for their business goals in 2012 while there were just over 30% of mid-sized firms did the same in that year. Next, in 2013 and 2014, the figures in small companies were recorded from 30% to 35% meanwhile medium companies used more online platforms in these two years, with nearly 20% higher compared to smaller businesses. However, those proportions of these two sizes of enterprise both stood at 30% in 2015 and by the end of the period, those percentages increased sharply to approximately 50% and 55%, respectively.
Turning on to large corporations, around 75% of big firms, which is significantly higher than other groups, used social media platforms in the first three years of the time frame. Even though that number in 2015 was lower compared to other years in big enterprises, it still surpassed the whole figures in the previous groups, with just over 50%. Finally, approximately 80% of large businesses used social networking sites for their goals in 2016, which ended the period.