The bar chart gives detailed information about the proportion of use of social media in businesses categorized small, medium and large over period of 5-year from 2012 to 2016.
Overall, it is clear that there was an upward trend in all of given business categories in the usage of social media. It is also worth noting that of large business accounted for the largest share over the period shown.
Looking at the details, in 2012, large business was the main figure in terms of social media, remaining relatively stable for the first three years period, at around 78%, the percentage of them dropped significantly to about 50% before witnessing a dramatic increase, reaching its peak of almost 80% in 2016.
As for small and medium businesses, the showed the similar upward trajectories throughout entire timeframe except 2015 when both of which dropped considerably. Increasing from about 28% in 2012 to around 35% in 2014, the figure for small businesses decreased to 30 in 2015 despite seeing a marked rise to approximately 50% in the final year. Similarly, at around 32%, the proportion of medium companies went up significantly to about 47% in 2013 and seeing a slight increase by 1% after a year. However, it fell markedly to 30% in 2015 before hitting its high of just over 50 in 2016