The provided bar chart presents a comparative analysis of the percentage of businesses that utilize social media platforms for commercial purposes.
In general, the data reveals a consistent pattern in the proportion of businesses that have social media presence. Generally, the chart shows a disparity in social media usage among different business sizes, with large companies consistently accounting for the highest percentage. Despite this difference, all three types of businesses demonstrated a growth trend over the four-year period.
Among small and medium businesses, the period from 2012 to 2014 saw an upward tendency in social media usage. The figures for small businesses commenced at approximately 28% in 2012, then steadily increased to reach 35% two years later. The change is even more pronounced in medium businesses, which had a significant increase, beginning at around 31% and ending two years later with nearly 20% growth in terms of social media use. Following that, both suffered a dramatic drop in 2015 and bottomed out at 30%. In 2016, however, they recovered and rose markedledly, reaching around 50% of businesses had social media presence, indicating an increase in social media adoption among small and large companies.
In contrast to smaller businesses, large-sized businesses far exceeded the others for the entired period, with the percentage of social media presence fluctuating around 80%. In 2015, there was a remarkable decline in the proportion of large businesses’ social media presence, in particular, it dropped from 80% in 2014 to under 55% in 2015. Following that, it recovered and reached 80% one year later, as it used to be