The table illustrates the annual sales for mobile phones, measured in millions, over a six-year period from 2006 to 2012 by five companies: Nokia, Ericsson, Samsung, Motorola, and Apple.
Ultimately, there are remarkable variations in sales trends among the manufacturers. While Apple and Samsung demonstrated significant growth in sales trends, Ericsson and Motorola experienced declines, as did Nokia, which lost its noticeable dominance in the market.
Focusing on the downturn trajectories, Nokia demonstrated a marginal decrease in its mobile phone sales from 345 million in 2006 to 335 million in 2012 with minor fluctuations. Similarly, Ericsson showed a sharp decrease in sales from 74 million in 2006 to 28 million in 2012 during the same timeframe.
This decline was also evident for Motorola, which had a dramatic reduction of 7.5 times in 2012 in comparison to its initial level in 2006. All these companies highlighted a particularly dramatic downturn in their market performance.
Conversely, Apple and Samsung displayed sharp growth over the six years. Despite the fact that Apple started producing devices a year later than other competitors, it managed to become the second largest seller in 2012 with a substantial salesrise, escalating from 2.3 million in 2007 to 135.8 million units by the end of the period. Samsung’s sales expanded enormously from 117 million in 2006 to 396.5 million in 2012, showcasing an impressive increase in market performance and consumer popularity and becoming the absolute sales leader at the end of this six-year timeline.