The table illustrates the volume of mobile phone sales, measured in millions, over a six-year period from 2006 to 2012 for five distinct manufacturers: Nokia, Ericsson, Samsung, Motorola, and Apple.
Overall, while Nokia and Ericsson experienced a substantial decline in their sales figures, Samsung and Apple exhibited remarkable growth in the same timeframe.
In detail, Nokia’s sales, which began impressively at 345 million units in 2006, saw a slight decrease to 335 million by 2012. Similarly, Ericsson’s sales plummeted from 74 million to a mere 28 million, indicating a drastic reduction in market performance. Motorola’s numbers mirrored this decline, dropping significantly from 210 million to 28 million over the six years, reflecting a sharp downturn in consumer demand for its products.
Conversely, Samsung demonstrated a substantial increase in its sales figures, starting at 117 million in 2006 and surging to 396.5 million by 2012. This growth signifies Samsung’s successful strategy in capturing market share during this period. Additionally, Apple exhibited a remarkable rise from 2.3 million units to 135.8 million, showcasing its rapid ascension in the mobile phone market and underscoring the brand’s increasing popularity among consumers.