Advertising in the media has changed in the world in the last decade. Nowadays, the way people consume ads is more innovative and technological. In Europe, the service and commercial sectors offer their products in different ways.
The graph below shows the percentage of money spent on advertising in five types of media between 2010 and 2040 in France. For instance, in the 2010-2020 period, ads on television and the internet have increased, while expenditure on traditional media such as newspapers, magazines, and radio has decreased. The reason is that ad on digital media spread faster than reading media.
This graph also shows the projection of sales on ads to 2040. For instance, ad expenditure on the internet will increase from 15% to 45% between 2020 and 2040. In contrast, ad sales on television, newspapers, magazines, and the radio will decrease further.
In conclusion, the way of transmitting advertising is adaptive to consumers in this digital era.