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Opinion

Band 8+: Advertisements are now targeting children. What will be the problems and what can be done?

Note: Both the topic and the essay were created by one of our users.

In today’s society, advertising primarily targets adolescents, posing a number of issues such as the promotion of unhealthy food leading to obesity, the pressure on youngsters to persuade their parents to buy products, and the fostering of an unrealistic belief in unlimited accessibility to material goods. Subsequently, various remedial measures will be proposed, including the promotion of nutritious foods, the prohibition of manipulative advertising, and the enhancement of critical thinking abilities.

One of the key problems associated with targeted advertising is the escalation in the number of obese youngsters due to the abundance of fatty and sugary products on offer. Furthermore, there is a notable concern about the continuous pressure placed on children to badger their parents into purchasing harmful commodities. Lastly, such advertising fosters an unrealistic impression of universal material abundance in the minds of young people.

To address these detrimental effects, several solutions can be implemented. Firstly, regulatory authorities can mandate the promotion of healthier food options to counter the prevalence of products contributing to obesity. Additionally, certain forms of persuasive advertising that encourage children to be demanding towards their parents should be prohibited, as already observed in numerous societies. Finally, it is imperative to foster critical thinking skills in youths, whether at home or in educational institutions, to mitigate the potential misunderstandings arising from targeted advertising.

In conclusion, while the adverse effects of advertising targeting children may manifest in the form of obesity, pestering behavior, and false perceptions, viable solutions such as the promotion of healthy foods, the prohibition of detrimental advertising, and the cultivation of critical thinking skills should be earnestly implemented.

Word Count: 266

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