Visiting historical sites and museums is a prominent experience of any travel, but surprisingly, foreign travellers or non-native visitors are the primary guests of these destinations. This phenomenon could be attributed to several reasons, and appropriate solutions should be taken to resolve this issue.
The foremost reason why external travellers dominate the overall number of visitors to historical destinations is the attraction of exotic cultures. This is because local residents, who are excessively familiar with the attractions around their hometown, would tend to prefer more experimental experiences to repeated activities. For instance, despite numerous tremendous domestic destinations, Vietnamese holidaymakers intend to travel overseas in the summer. Another factor leading to this phenomenon is the higher turnover from operating tours for international, or non-native tourists. Because of the tendency to spend more during explorative adventures over the limit of national, or local borders, tourism enterprises focus their advertisements chiefly on international, or external objectives.
To address this problem, the attractions’ operators should diversify their travel products and develop more charming experiences. The target of this method is to intrigue local inhabitants, who have already lost the taste in existed local destinations. To illustrate, the authorities could dive deeper into the historical meanings of the heritages, or antiques, by creating role-play games with wearing traditional costumes. Furthermore, innovative marketing and public relations strategies should be applied in promotion. Concentrating on the sense of local pride of locals, educating people about the benefits of visiting local historical sites, such as making turnover for the civilians, or producing occupations.
In summary, the demand for exotic exploration and the desired revenue from outsiders are the possible causes, resulting in the given phenomenon. However, the operators could escape this crisis by enhancing tourism quality, diverse experiences and innovating the marketing and PR approach.