The jury is still out on whether the measures used in advertising are considered unethical and unacceptable in modern society. I agree that social media networks (SNS) are a reasonable medium for advertising, but I also believe that promotions on these platforms can lead to serious issues.
The primary reason I support the recent methods of advertising is that the costs for ads on social media are significantly lower than those for TV commercials and posters displayed on trains. From a business perspective, the lower the advertising fees, the more revenue a company can potentially earn. According to a media survey conducted in 2024, nearly 70% of institutions promoting their services through SNS generated almost 140% more income compared to the years when they only relied on TV commercials. This indicates that SNS can be one of the most effective ways to attract customers to their products or services.
On the other hand, advertising via SNS can lead to addiction to purchasing the same products, often influenced by endorsements from popular celebrities. It is almost inherent for fans to feel compelled to purchase these products when their favorite stars recommend them. A survey conducted by Instagram in 2024 revealed a significant increase in fast-food consumption due to promotions by a world-renowned actor, which has resulted in health issues such as obesity. This suggests that relying on SNS promotions can be detrimental to users.
In conclusion, there are conflicting opinions about whether current advertising methods are appropriate for today’s society. In my opinion, while businesses can reap benefits from these methods, individuals may be at risk of developing addictive behaviors. Thus, understanding and respecting each perspective could be the best approach for both companies and consumers.