Today, advertising has become a crucial tool in expanding businesses and promoting non profit organizations. While some people argue that it has some negative effects, I strongly believe that modern advertising has many positive impacts on society.
On the one hand, increasing prices and lack of reaching wider audience are main drawbacks of today’s advertisements. With the increase in demand and cost of skilled labour, advertising companies tend to offer high budgets for even a small advertisement, making it unbearable for small businesses. That is to say, it has been shown that, only 5% of multinational companies advertise on digital platforms like the internet, television and radio. Moreover, digital marketing follows personal preferences, and it always targets a limited audience. Also, as algorithms change continuously, it may even fail to reach the targets within a given time period. Thus, it is obvious to say that advertisements have a negative impact on society.
Conversely, advertisements are an indispensable part of many businesses and help to thrive many global charity programs. Advancements of marketing have paved the way for comapnies to expand their boaders, reaching different communities, as well as increasingly their popularity. Short visual advertisements, for instance, have increased sales of many products, especially through social media plateforms. Likewise, non-profit organizations are also benefited enomously through advertising. Recently, for example, millions of dollars have been risen for war affected children the Ghaza region from donors worldwide, by awareness programs direceted through small advertisements.
Finally, it seems that, many suffered indiviuals are benefited by modern advertisements, and businesses are still searching new boundaries with commercials. Hence, future of advertising will definitely enhance the living status and wellbeing of individuals and have a positive impact for global businesses.