Film distribution models changed significantly during the pandemic, as major studios shifted towards streaming services. But how will that influence the future of cinema?In this essay, I would evaluate the persuasiveness of each school of thought before proposing my opinion.
On the one hand, there are some persuasive rationales that support the claim that we should not replace traditional cinemas to online streaming services. Firstly, Cinemas not only provide an exciting experience but also offer numerous spiritual benefits. Thanks to technological advancements, while movie streaming applications have clearly grown, we cannot deny the parallel development of cinemas. Sound systems, huge screens, or perhaps the claps and laughter — all have been upgraded to enhance the viewer’s experience. So, with such significant growth, wouldn’t it be amazing if, in the future, we had an advanced film system combined with 3D theaters that deliver the most realistic feeling for audiences? Secondly, another reason is the social aspect that cinemas provide. Watching a movie in a theater is not just about the film itself but also about the shared experience with others. Whether it’s enjoying a blockbuster with friends, laughing together at a comedy, or feeling the collective tension in a suspenseful scene, cinemas foster a unique sense of connection that cannot be replicated at home.
On the other hand, Streaming service bundles are becoming more common and will likely keep growing in popularity. Why? Firstly, they provide more flexibility and variety to the consumer while also being much more cost-effective. Secondly, bundling is effective at reducing churn, as it minimizes the common practice of canceling a subscription for a service upon finishing a particular show.
For example, streaming platforms like Netflix allow viewers to enjoy a vast library of movies and shows at home, offering unmatched convenience and flexibility compared to the traditional movie theater experience. This also highlights an undeniable reality that more and more people are becoming increasingly drawn to online streaming models rather than traditional movie theaters. While it’s true that cinemas offer numerous benefits, the growing preference of viewers for watching movies at home through online platforms is an undeniable trend.
In conclusion, Although it is unfortunate that cinemas offer many wonderful benefits, I somewhat agree that they will be replaced in the future by current online streaming services. The numbers from these services are undeniable and continue to grow in the future.