Few people find advertising as controlling tool so as to what we purchase, while some find it helpful resource for accumalating the information of a product. In my perspective it has its own pros and cons in terms of effect which it creates on product buying and awarness of product.
Advertising plays a crucial role in influencing the people mindset and attracting customer to buy the products. People see the advertisement and develop a certain mindset for the same and eventually buy it due to same image which is created in their mind or for its flashy trend. For example, Parle Good day biscuits advertising commercial says rich in almond or cashews but in reality, in the product components you can see less than 10 percentage of these ingredients. This shows the controlling and manipulative power of advertising. This is a wrong way to get customers buy the product and this must be closely looked into by government authority.
The other side of the coin also showcase a positive side of the marketing advert which is, awareness and helpful information providing source when showcase currently. The advert like LIC and other insurance advertising plays crucial role in social awareness about safety it provides to family well-being more-over, highlighting benefits about the specific product gives rise to a sense of competitive world where, each brand tries to make it’s product better for user thus, this can be eventually beneficial for people.
Summarising the ideas from the sides it can be concluded that advertising can be both a source of weapons to manipulate buyer in contrast, it also acts as a tool for bringing good awareness for social subjects and bring better products in market for the buyers.