In contemporary society, the question of should heritage practices are used for profit has sparked debate. While some argue that traditions risk losing their authenticity and essence, others believe that commercializing them is essential for their preservation. In my view, both perspectives possess merit to a certain extent.
On the one hand, the pursuit of profit is undeniably valuable for various reasons. Firstly, the revenue generated from such activities can be channeled back into the preservation of these traditions. For example, many residents of Bat Trang village in Vietnam make a livelihood by producing and selling traditional ceramic products, enabling them to carry on one of Vietnam’s oldest traditions. Secondly, by showcasing cultural traditions in public venues and exhibitions, governments can raise awareness and garner support for their preservation. The Vietnamese government, for instance, has established museums across the country dedicated to exhibiting examples of ethnic minority cultures, successfully garnering public attention and support while respecting the lives of these ethnic communities.
Conversely, there is a concern that the pursuit of profit can lead to the distortion and loss of cultural traditions. Frequently, when traditions are adapted to cater to tourists, they may undergo changes that compromise their originality and cultural value. For instance, traditional dances like the Vietnamese lion dance, which were historically performed exclusively by skilled martial artists during special occasions, are now often poorly executed by amateurs at tourist sites, eroding their authenticity and meaning. Additionally, some sacred sites suffer damage due to irresponsible tourist behaviors, endangering their cultural significance. For instance, the actions of a well-known YouTuber named Logan Paul, who desecrated a sacred well in Japan, have permanently harmed one of the country’s iconic traditions.
In conclusion, the utilization of cultural traditions as commercial attractions presents both advantages and disadvantages that means it is crucial to strike a balance between these competing interests to ensure that cultural traditions remain vibrant and preserved for future generations.