The charts illustrate the proportion of people aged 25-44 and 65+ who purchased concert, cinema, and theatre tickets online in Australia, the UK, and Malaysia during the first quarter of 2013, as well as the devices they used to access the Internet for buying tickets.
Overall, people aged 25-44 were more likely than those over 65 to purchase tickets online in all three countries. Desktop computers were the most common means of access across the countries, while mobile phones were the least used.
In terms of age groups, around half of Australians aged 25-44 bought tickets online, compared with just over 40% of the 65+ group. A similar trend is seen in the UK, where slightly more than 50% of younger adults used the Internet for this purpose, whereas the figure for older people was about 40%. In Malaysia, however, the gap was smaller, with both age groups reporting between 35% and 40%.
As for the means of access, desktop computers were clearly dominant, being used by about 60% of Australians and Malaysians, and nearly 70% of Britons. Laptops were the second most common device, accounting for around 40-45% in the UK and Malaysia, though the figure was lower in Australia, at about 30%. Mobile phones were used the least frequently, with fewer than 30% of people in all three countries choosing this method, though Malaysia showed a slightly higher proportion than the other two nations.
In conclusion, younger adults were generally more active in buying tickets online, and desktop computers remained the preferred tool for this activity in all three countries.