Sugar-based drinks were always the hot sellers in the beverage industry, but nowadays, an increasing trend in the consumption of sweet carbonated drinks is seen among people. This essay will highlight the potential reasons for sugar drinks’ addiction among people while also predicting some alternative solutions to convince people consume less sugar.
Firstly, the real culprits behind people getting attracted to the sweet drinks are the advertisers. It is a common human psychology that they get attracted to what is portrayed good. Advertising companies are promoting these products by running campaigns in the form of ads or different shows. Furthermore, they intrigue the interest ordinary people by making their favorite celebrities as brand embassadors of their product, so people follow their idols and get into their trap. For instance, recently CocaCola revealed that there sales upsurged to around 30% when they made the global K-pop star ‘V’ as their brand embassador.
Secondly, younger generation tends to prefer junk food and drinks. They believe that the drinks like red-bull or monster boost their energy and make them feel charged. To prevent them from the adverse effects of sugar based drinks, awareness campaigns should be held. Schools and universities can play a significant role in promoting awareness among students. Furthermore, food authorities can force government to run ads on TV promoting public awareness about the haphazards of intaking sweet poison in form of drinks.
To sum up, it is of profound importance to shed light on the cause of excessive consumption of sugar-based drinks. There is high time that appropriate solutions should be devised in order to prevent people from harms of drinking sugar.