The pie charts illustrate the proportion of men and women who used social media in Australia in 2011 and 2014. Overall, over time, daily social media use increased steadily among both genders, while the proportion of less frequent users and those who never used social media declined.
The percentage of consistent usage of online media among men increased significantly from 25% in 2011 to 45% in 2014, while the proportion of those who never used social media decreased to 30%. This represents a 14% rise in regular users over the period. The usage of digital media once a week and a few times a week was less common, showing 9% and 19%, respectively.
In contrast, the percentage of women using internet-based platforms showed a 29% rise. This pattern followed by never using users rising from just 8% in 2011 to 22% in 2014. In addition, the proportion of women who used the social media once a week witnessed a considerable drop from 39% to 10%, while the same pattern was seen in the usage of social media few times a week fell steady from 22% to just 9%.
