The bar chart illustrates the proportion of three different companies that utilized social media for business reasons over five years from 2012 to 2016.
Overall, it is clear that the percentage of large businesses was relatively higher, while other categories were much lower. Small and medium businesses accounted for the almost similar trend of the period. Large companies demonstrated a dominant spot at the end.
Large businesses showed much bigger figures compared to other types. The percentage of large ones remained unchanged at about 78% between 2012 and 2013 dropped to nearly 77% in 2014 before declining sharply to almost 52%, then saw a considerable rise to just about 80%, showing the biggest figure overall.
By contrast, the figures were smaller for the remaining groups. Medium companies went up from approximately 32% to 48 % in 2014 after reducing to 30% in 2015 significantly rose to more than 50%. Small businesses followed the lowest trend. That experienced a gradual increase from nearly 28% to 35% in 2014, decreased to 30% in 2014, and then climbed to probably 50% at the end of the given years.
