The Bar chart illustrates how different age groups in Canada shopped online in 2014 and 2018. In general, the chart show that online shopping became more common in 2018 across all of the age groups.
One clear pattern is that adults aged 26-35 and 35-45 were the most active online shoppers. Especially in 2018, the 35-45 group reached nearly 40%, making them the group that shopped online the most. In 2014, the 26-35 group had a slight lead, but both age ranges increased noticeably over time. Younger people aged 15-25 also showed growth, though the increase was not as strong as in the middle‑aged groups.
Older adults, particularly those 55-65 and 65+ continued to shop online the least. Although their numbers rose between 2014 and 2018, the change was small. The 65+ group stayed below 20% even in 2018, showing that they were still less engaged in online shopping compared to younger generations.
To sum up, online shopping became more popular for all age groups, but the biggest increase happened among people in their late twenties to mid‑forties. Older groups improved slightly but remained the least active online shoppers.
