The two pie charts and a table provide data on the proportion of people using various shopping websites and the proportion of consumers buying goods online in Australia and New Zealand.
Looking from an overall perspective, it is readily apparent that in these countries the vast majority of people chooses both overseas and local websites to shop online, while the main reason for purchasing products online is lower price.
To start with, 64% of customers in Australia and 50% of customers in New Zealand use both overseas and local websites when shopping online. In contrast, people who choose overseas websites only account for 24% and 36% of the total percentage in Australia and New Zealand, respectively. Compared to that, local websites users make up only 12% of the total in Australia and 14% of the total in New Zealand.
The majority of people shops online because of lower prices, with 59% of consumers in Australia and 51% of consumers in New Zealand, whereas 23% of customers in Australia and 13% of customers in New Zealand say that shopping online is more convenient. People who shop online because of a larger range of choice account for 16% (Australia) and 34% (New Zealand) of the total, while people who state that they have no reasons to shop online make up 2% of the total in both countries.