The pie charts compare the percentages of use of social media, users classified as men and women in Australia between 20 11 and 2014.
Overall, there was an increase in men who used social media every day, whereas the figures for other categories dropped. Similarly, women who used social media every day and never-used rosed considerably, with the former showing the most significant growth, while the few times a week-using and once a week-using declined.
In 2011, men never use social media accounted for the most of the percentages, making up 44%. In men, every day-using was the second most popular type at 25%. Men who used once a week and few times a week were relatively minor, representing 12% and 19% respectively, while these figures were much higher in women users. 22% of women used social media few times a week and 39% of women used social media once a week.
By 2014, men user of social media who used every day had increased substantially to 45%. In contrast, other categories all declined, with never used men showing noticeable decrease to 30%. Once a week-user and few times a week-user in men saw a 3% drops, with at 9% and 16% in turn. Similarly, in women user these figures also decreased, with once a week-use dropped to 10%, and few times a week-use dropped to 9%. Conversely, never-use and everyday-use of social media in women had increased. The former experienced a big increase to 22%, while the latter rose to 59%, showing the most dramatic change.