The line graph displays the proportion of online individuals using numerous social media from 2012 to 2015 in the United States, with data collected every year.
Overall, the usage of Pinterest and Instagram has significantly increased during this time period. However, the consumerism of Facebook and Twitter rose gradually and remained relatively flat. Additionally, the use of LinkedIn stayed flat, having a minor fluctuation.
The proportion of Americans using Pinterest doubled, growing from 15% to 31%. Having the most drastic change from 2013 to 2014, expanding from about 15% to 25%. In addition, the consumerism of Instagram soared, increasing from 13% to 28%. In contrast, the usage of Facebook remained flat, increasing from 67% to 72%.
The usage of LinkedIn increased steadily, growing from about 20% to 25%. The demographic hit a peak in early 2014, reaching approximately 28%. The consumerism of Twitter had a slight increase, expanding from 16% to 23%. Although, in the recent year the usage of Twitter has remained flat.