The provided pie charts visualize the proportions of advertisement spending by various media in India in 2012 and 2017.
Overall, the most spent media is TV, while the least is cinema. However, the spending of printed material had slightly decreased over time. The biggest change is visible in digital media.
In 2012, 43% of the money spent on advertising has been spent on TVs, while 38% was spent on printed material. Advertising on TV and printed material had costed over four-fifth of the overall value spent. Only a fraction of money was spent on advertising in cinema. However, 5%, 6%, and 7% were spent on outdoor, digital and radio advertisement.
Those values have slightly changed over the period of 5 years. In 2017, 45% money was spent on TV. However, after a decrease of 8%, only 30% of money was spent on printed advertisements. The money spent on digital media has increased from 6% to 15%, showing the most significant change. However, the proportion spent on outdoor advertising remained same. In 2017, only 4% of the money was spent on radio, while cinema remained the least spent media.