The pie-charts demonstrates the ratio of ad expenditure in both years by different Kinds of media in India.
Overall, the cost used in cinema in 2012 is greatest and expenses in print is the lowest. similarly, in 2017. expenditure of cinema is in it’s peak and Tv remains low. In each years, the spending of print by media are unchanged.
Focusing on the chart more closely, investment on cinema slightly increased by 2% in five years. Moreover, Digital climbed remarkably From 6% to 15%. However, outdoor dropped moderately from 38% to 30% in half-decade.
In addition, Ty announcements decreased minimally by 3% and outdoor advertisements Maintained the same level at 5% from 2012 to 2017.