The provided pie chart depicts the percentage of spending by media in six types: TV, print, digital, outdoor, radio, and cinema. The information is given for the years 2012 and 2017.
Overall, it is clearly seen that ratio of spending by TV and digital augmented in 2017. In contrast, the ratio of expenditure by print and radio mitigated in the same period.
Looking at the pie chart in detail, in 2012, the proportion of expenditure by TV was at the top position, at 43.0%. similarly, it was followed by print, with 38.0%. Likewise, it is noticeable that the next places were occupied by radio, digital, and outdoor, which accounted by for only 7.0%, 6.0%, and 5.0%, respectively.
Analysing the pie chart further, in 2017, on the one hand, the percentage of expenditure was TV and print, which contributed 45.0% and 30.0%, respectively. In contrast, it is noticeable that the proportion of expended was 15%.0%, 5.0%, and 4.0% by digital, outdoor, and radio, accordingly.