The pie charts ilustrate the proportion of india’s media type for take out advertisement in 2012 until 2017.
Overall, television was the most significant ad by far during 5 years. TV was also increased its dominance whilst all other media lost the attention except digital media.
The three biggest publicity in 2012 were television, radio and digital with 43%, 38% and 6% respectively. However, whilst television increased its advert to almost half, print has a notable decreased to 30%. Despite a major increase to almost more than three times with 15% in 2017, Digital media was become higest increased media.
The remaining three competitors had around sixth of the total in 2012 each, but two of them keep stayed and the other was fell in 2017. Of the three smallest ads, radio fell the most, dropping from 7% to 4%. Cinema was become the smallest advert of both of years to keep stayed in 1%.