Illustrated in the pie charts were preferred social media channels from 2011 to 2013. As it can be clearly seen, while others gradually increased in usage, Facebook experienced a dramatic decrease over the three-year period despite being the most popular among all the social media channels.
Starting with the largest one, the percentage of Facebook users in 2011 was 59% and saw a significant reduction to 49% the following year. Furthermore, the proportion of people who used Facebook fell slightly to 38% in 2013, indicating a noticeable downfall of Facebook.
Moving to other categories, it is evident that Twitter witnessed a gradual rise over the three-year period, from 21% to 25%. Moreover, there was also a moderate increase over this period in the use of Linkedin from 10% to 15%. Finally, a marginal increase could be observed in the usage of both Google+ and Pinterest, from 5% to 14% and from 5% to 8%, respectively.
Overall, although the rises in members of Twitter, Linkedin, Google+ and Pinterest, Facebook was still the most selected choice for users from the year 2011 to 2013.