The table demonstrates the budget that four car companies invested in five kinds of advertising in the
UK in 2002. Overall, advertising via TV is most preferred, while there was less focus on spending on cinema.
Upon closer inspection, Cetrizine was the dominant company in terms of investment in advertising on TV, with $70 million spent, closely followed by Vauxhall, Rover, and Renault with lower figures of $65 million, $59 million, and $45 million respectively. Conversely, despite their lower rank in terms of investment in TV advertising, Renault and Rover took the lead for press advertising with significant amounts of $45 million and $38 million spent on this format respectively, while this was not a favored form of advertisement to invest in for Vauxhall and Cetrizine as these companies only spent $8 million and $12 million on this platform.
As for other categories, all companies strikingly invested the same amount of $15 million on advertising through radio. However, Renault and Vauxhall focused their budget more on outdoor advertisements than Cetrizine and Rover, at $7 million each compared to $2 million and $3 million in that order given. Meanwhile, Cetrizine and Rover did not invest in cinema advertisements, but Renault and Vauxhall did, with $6 million and $5 million spent on this advertising format respectively.