Nowadays, many people believe that advertising has less influence on buyers. This may be due to the new generation, who understand the impact of unnecessary purchases. While there are some negative aspects, I believe this change is mostly positive.
People have become more aware of buying things they do not actually need because companies no longer use the same advertising concepts as they used to. In the past, for example, cigarettes were promoted very actively. Since people saw them for the first time, the level of interest was much higher. Consumers often bought a product simply to try it, and later they could find it everywhere – in people’s hands and on screens. Cigarette packs, for instance, were beautifully designed by professional designers, which attracted consumers to make a purchase. However, nowadays cigarettes no longer have the same popularity and are banned in many countries as a harmful product.
Another important reason is that people have become more responsible with their spending and try not to spend more than they can afford. Many individuals now understand how companies can use psychological tricks to take control of their attention and highlight what they supposedly lack in life. People think more rationally and try not to buy extra clothes or items in shops because they do not truly need them. For instance, someone may have been influenced by an advertisement on TV and developed a strong desire to buy a product. These thoughts often come from companies’ knowledge of how our brain works.
In conclusion, the number of consumers who are strongly influenced by advertising has decreased. This is a positive trend, as people now think more carefully about what they need and save their money for things that are truly valuable for their health or well-being.