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Opinion

Band 9: People buy good products that work , therefore advertising is unnecessary and is no more than a form of entertainment

Note: Both the topic and the essay were created by one of our users.

In today’s consumer-driven world, some people argue that advertising has become unnecessary because consumers naturally purchase products that are reliable and effective, while others believe that advertisements serve little purpose beyond entertainment. I disagree with this view, as advertising plays a crucial role in informing consumers and promoting competition, although excessive advertising can sometimes be overwhelming.

On the one hand, advertising provides consumers with valuable information about new products and services. In a highly competitive market, companies use advertisements to highlight the features, prices, and benefits of their products, enabling consumers to make informed purchasing decisions. For example, technology companies frequently advertise new smartphones and laptops, allowing potential buyers to compare specifications and choose products that best suit their needs. Furthermore, advertising encourages businesses to improve product quality in order to remain competitive, ultimately benefiting consumers.

On the other hand, it is true that some forms of advertising are designed primarily to entertain audiences and attract attention. Moreover, the large volume of advertisements encountered daily can result in information overload, making it difficult for consumers to distinguish between genuinely useful products and clever marketing campaigns. Nevertheless, this does not mean that advertising is unnecessary. Rather, it highlights the need for consumers to evaluate advertising messages critically.

In conclusion, although certain advertisements may serve an entertainment function and excessive advertising can sometimes confuse consumers, advertising remains an essential source of information and plays a vital role in helping people make informed purchasing decisions. Therefore, I disagree with the view that advertising is unnecessary.

Word Count: 252

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