The world has undergone a tremendous shift in the recent years, from big attractive posters in town to seeing them whilst scrolling on social media, advertising has never been more convenient. New companies arising every day where each of them competes against another to become the best in the market, willing to pay heaps of money to get customers. Naturally, this raises a question, does advertising really work?
The answer to this question seems straightforward. Advertising paves the way for companies to build relationships with consumers and introduce their products in an attractive manner. Furthermore, advances in technology have allowed companies to specifically curate advertisements according to an individual’s taste, displaying the exact product with the best discounts that one is looking for. This could create an idea that advertising is extremely successful at persuading people to buy things.
On the contrary, others don’t fancy advertisements as much, especially if they interrupt while watching a captivating video on the internet. Because of the easy accessibility to promote brands, scammers have also emerged to cheat potential customers questioning the integrity of other companies as well. One would only argue that advertising has become commonplace resulting in a growing disinterest for the merchandise being showcased.
In conclusion, advertisements have been proven successful and that is the only reason why companies are still paying money for it. Whether its on the newspaper or in between someone’s favourite shows, subconsciously the idea gets seeded and gets cultivated into the minds of the crowd and eventually, benefits the company.