It is often claimed that increasing automation tends to affect the job market, particularly in the creative industries. However, others argue that creativity and innovation are becoming even more valuable, especially in the production of high-quality and unique products.
From my point of view, automation is indeed replacing a wide range of routine tasks. Machines and AI systems can work faster and, in many cases, more cheaply than human labour, particularly in areas such as design and copywriting. Personally, I am pleased that I can now create music, images and educational materials almost for free. The fact is that AI is capable of handling the level of creativity required for everyday needs.
On the other hand, when it comes to producing something unique, premium or culturally significant, AI is far less effective. Human qualities such as imperfection, humour and a perceptive understanding of cultural context play a crucial role in creating truly valuable work. Consequently, while low-skilled creative workers may suffer from job losses, highly skilled professionals are becoming increasingly successful, as their creativity and innovative approach are highly valued.
In conclusion, although automation is reducing the demand for basic creative work, it is making advanced creativity more important than ever. As long as humanity exists, people will continue to seek authentic and meaningful experiences, and therefore creative individuals will always be held in high regard.