The table illustrates the amount of funds of automotive companies spent on advertising in the United Kingdom in the year 2002. Overall, the expenditure of car companies on TV and Press advertising witnessed a whopping figure, while the reverse was true for Cinema, with minimal or even no expenses. In addition, Ranault headed the list of car companies in funding advertisements.
Cetrizine was the most dominant company in terms of spending on TV advertising, reaching 70,000 dollars, followed by Vauxhall and Renault, with slightly lower figures, ranging from 65,000 to 59,000 dollars. While Renault contributes the least to TV advertising, it ranked first in terms of press, with 45,000 dollars. The spending of Rover, Vauxhall and Cetrizine on the same type was 38, 8, 12 millions of dollars, respectively.
Interestingly, all 4 companies’s expenses had the same levels for Radio advertising, at 15,000 dollars each. Car companies showed less enthusiasm for cinema, with only 2 comapanies’s investing, including 6,000 dollars from Renault and 5,000 dollars from Vauxhall. Meanwhile, Outdoor advertising attracted the same expenditure of Renault and Vauxhall, at 7,000 dollars, compared to 2,000 dollar from Rover and 3,000 dollars from Cetrizine.