Band 6+: The charts below show the results of a questionnaire that asked visitors to the Parkway Hotel how they rated the hotel's customer service. The same questionnaire was given to 100 guests in the years 2005 and 2010.

From the chart above, we can clearly see that the data shows a significant improvement in customer satisfaction over the five-year period, and then I break them into 3 key observation as I summarize bellow.

• Increase in Positive Feedback: The percentage of guests rating our customer service as “Excellent” increased from 5% in 2005 to 28% in 2010. Similarly, the “Good” ratings increased from 14% to 39%.

* Decrease in Neutral Feedback: The “Satisfactory” ratings decreased from 45% in 2005 to 17% in 2010, indicating a shift from average satisfaction to higher levels of contentment among guests.

* Decrease in Negative Feedback: The combined percentage of “Poor” and “Very Poor” ratings decreased from 36% in 2005 to 16% in 2010. Specifically, “Poor” ratings dropped from 21% to 12%, and “Very Poor” ratings dropped from 15% to 4%.

The data clearly indicates that Park Hotel has made a good improvement in customer service between 2005 and 2010. The increased positive feedback and decreased negative feedback suggest that the efforts made to enhance customer service have been successful. Therefore, I may suggest that we should continue the practices and improvements of our customer services that led to the increased positive feedback.