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Opinion

Band 8+: Marketing and promotion are the keys to a successful business. To what extent do you agree

Note: Both the topic and the essay were created by one of our users.

It is impossible not to mention advertisements in the success of an enterprise. While this essay concurs that this method may bring a certain merit, more valuable alternatives are also worth highlighting.

On the one hand, the magnetism of advertising will grab the audience’s attention, significantly contributing to a thriving enterprise. This is because, through the diversity of adverts, consumers are introduced to products in eye-catching visuals and captivating slogans. For example, putting sun cream adverts on a large billboard on the outside of a building will easily attract the visibility of commuters. This vibrant exposure leads to a heightened interest and excitement about the product, creating a craze that can spread rapidly among the audience. Nevertheless, advertisements can still be deceptive and may not align with buyer preferences.

On the other hand, a prosperous company is created by the practical experience of products. Firstly, this approach generates trust among consumers. When consumers have the opportunity to try a product before committing to a purchase, they can directly assess its value and suitability for their needs, resulting in alleviating uncertainty and risk. This strategy not only helps in acquiring new customers but also in retaining them, as satisfied users are more likely to return for future purchases and recommend the product to others. Secondly, through direct workshops, enterprises gain a broader understanding of buying markets. Sales staff witness clients’ spending habits, and managers can develop more strategic plans to suit the demand of buyers. If these measures are put into practice, concerns about the authenticity of products will be mitigated while the revenue of commercial enterprises will still be promoted.

In conclusion, a venture’s profitability can be tremendously fostered by the commercial sector, but hands-on experience with products also deserves attention.

Word Count: 291

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