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Opinion

Band 6+: Marketing and promotion are the keys to a successful business. To what extent do you agree

Note: Both the topic and the essay were created by one of our users.

It is undeniable that marketing and promotional events plays a crucial role in promoting sales of any company. I firmly believe that a company cannot ignore the effectiveness of both mentioned factors to be successful.

To begin with, Marketing campaigns and promotional events with discounted coupons can target the potential customers. In particularly, brands increase their opportunity to target customers with digital advertisements and catchy songs to their advertisement. M marketers can use clever tactics to tempt people into buying their products. This results in a gradual growth in the business. It is difficult to gain people’s attention and make sales when brands do not have enough marketing and promotions. Due to this. we see an increasing number of advertisements via various medium today.

Apart from that, many people are not aware of certain products and when firms advertise their products, they make customers aware of the specialty of the products. It is essential to make people understand the product’s features, service, price and other attributes that differentiate it from its competitors. This would be impossible without marketing. In addition, when business run numerous promotions, they ask buyers to fill out the surveys. These surveys inform them more about the purchaser’s requirements. Therefore, this will benefit the firm by making them more efficient and also by increasing sales.

To conclude, although product marketing has its own importance for business development, a company with a high market share also focuses on price and quality. By taking certain measures and strategies, an organization can establish the desired profit.

Word Count: 256

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