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Positive And Negative

Band 6+: Nowadays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

In recent years, there has been a noticeable decline in the influence of advertising on consumers. Several factors have contributed to this change, such as the variety of products and excessive amount of advertisements and posters everywhere. Overall, it can be regarded as positive development, since it leads to the enhancing the current circumstances of contemporary society.

Advertisement plays a crucial role in individuals’ lives, affecting opinions, choices and even major decisions. Day by day ads are released with diverse topics related to, enhancement of various centres, cosmetics, and products. Moreover, it had been discussed and perceived that recently the majority of people started to ignore, and to be less interested and influenced by advertisements. This can be attributed to the proliferation of posters and advertisements in every corner. For instance, within each street and attractions in certain countries in well-known locations, there are numerous ads and placards, therefore, people get accustomed to it, without paying even minor attention. Additionally, as mentioned above, surplus products are produced and sold, therefore, people have a chance to choose without any persuasion and insistence from outside.

Inattentiveness to the marketing ads and enhancement of certain products can be seen as a positive element, as it gives freedom for individuals, especially adolescents in shaping their personalities, and opting for certain tools. For example, children can freely make their own selections, independent of society’s influence. Furthermore, youngsters can emerge their own style, within the intervention of brand promotions. To exemplify, many youths follow the trends, without personal opinion and interest, in selecting goods, such as toys, stationary and skincare products. Besides focusing on advertisements and promotions, youngsters may form their own pace and identity.

In summary, individuals paying minor attention to the marketing promotions due to

a flood of advertisements and products everywhere, along with an overwhelming variety of product choices. This leads to a beneficial element, in shaping people’s own personalities, and resolutions.

Word Count: 319

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