The research indicates that nowadays consumers are not influenced by advertising that much as they used to be in the past .This essay will discuss the reasons of this tendency and examine positive and negative aspects of this trend.
There are many reasons why advertising is not that influential today than in the past. Firstly, due to the large amount of advertising in the Internet, on the street, on TV, people are tend to have ignored most of this now. Therefore, people do not trust advertising as much as they used to. Nowadays, everyone can read reviews about a product and not buy bad quality stuff.Most likely, people now are more interested in real opinions, maybe it is because they have access to the Internet and more opportunities which helps them not to believe all the advertisements, compared to the people in the past.
But reduction of advertising has its positive and negative developments.An example of positive influence is conscious consumption, which is very popular in the modern times.People now are more careful about their choices, they do not buy a bunch of unnecessary things and are more reasonable.For example, many people used to often buy unnecessary things just because they were actively advertised and not because of the quality, which negatively impacted on their financial situation.
However, there are also some negative consequences. Nowadays, it is difficult for small companies to promote their products as before, mainly because advertising is the main way to tell about a product.Maybe that’s why it is difficult for small businesses to sell their products because many consumers are not interested in advertising now as they used to be. This factor has a negative impact on the economy, as many small businesses close very quickly.
In conclusion, people are less influenced by advertising because they see too much of it and trust real reviews more. Although this creates problems for small businesses, but it helps people make better and more careful choices.