The statistic shown above indicates the situation of Fairtrade between 1999 and 2004, which the UK had done greatly from 1.5 millions of Euros in 1999 to 20 millions of Euros in 2004 while the rest of countries had a little growth of Fairtrade sales during the period of time.
The obvious growth of sales of coffee and bananas in the UK might thanks to its location which is like a bridge connecting the inner European countries, such as Switzerland, Denmark, Belgium or Sweden while reaching out other farther countries via convenient transportation, such as air cargos, ships, etc. Accordingly, there are more trading opportunities offered or invested. Furthermore, the UK is also a big pot of a variety of races gathering and being mingled with, creating far more chances for sales of Fairtrade and a greater number of sales on coffee and banana.
On the contrary, the rest of countries lack the strengths mentioned above, resulting in the little growth in fairtrading between 1999 and 2004, which 3 millions in growth after 5 five year in Switzerland, 0.7 millions in Belgium, and 0.2 millions in Denmark and Sweden.