The provided pie charts demonstrate the proportion of male and female Australian citizens who used the social media throughout the period from 2011 and 2014.
Overall, the percentage of both men and women who used social media everyday experienced an upward trend. While the number of people who used it once a week or few times a week decreased in both categories. Interestingly, more women in 2014 never used social media compared to the 2011; contrastingly, the proportion of men in this category decreased.
In 2011, only 25% of males used social media everyday, by 2014 this number increased twice, resulting 45% of constant users. The percentage of men who used social networks once a week (12%) or few times a week (19%) in 2011, slightly decreased by the end of the period. Consequently, only 9% used it once a week, and 16% few times a week. The proportion of those who never used a social media in 2011 was 44%, while in 2014 it become 30%.
Regarding women, in 2011 only 8% of them never used a social network, however by 2014, this number increased to 22%. The proportion of females who used it once a week dramatically decreased, falling from 39% to 10%. Similarly, the number of people in ‘few times a week’ category, shortened from 22% to 9%. The percentage of women who used social media everyday increased from 30% to 59%.