The data represents the dynamic of social media activity for different business sizes: small, medium and large types. The statistics show the UK trend over a 4-year period in diapason from 2012 to 2016.
Overall, all groups demonstrate fluctuations in the reporting period. Small and medium types have a comparable level of presence (approximately from 30% to 50%), whereas large shows an essential difference and higher level of media performance (at least nearly 50%, the maximum approximately 80%).
All categories reach it’s peak in 2016: there is an increase of 20% for small type, more than 20% for a medium one, and nearly 30% for large category. Besides, all businesses also have a dramatical drop in 2015. For small business there is not a significant fall (only 5%), while medium and large decreased on 20% and nearly 30% respectively.
Small and large one gradually increase from 2012 to 2014, while in contrast large business has hardly noticeable drop in this period
