The given bar chart provides information about the change in the proportion of businesses of three different sizes that utilized social media from 2012 to 2016.
Overall, it is clear that all companies showed an upward trend. While large businesses had the highest use of social networks, others were the least common users.
According to the chart, in 2012, the percentage of small companies stood at approximately 28%, which was small, as opposed to that of medium-sized ones, at more than a third. Over the next two years, both types of organizations increased, while medium-sized companies experienced a more significant growth of around half. However, by 2025, the percentage of small organizations was exactly 30%, which was equal to that of the medium ones, respectively. After that, these figures recovered remarkably at the end of the period, at less than half for the small companies and almost 53% for the remaining ones.
On the other hand, large companies were the most popular social media users, accounting for 78%. This figure remained unchanged for 3 years before falling sharply to less than 55%. By 2016, it showed a considerable rise to the biggest proportion, around 80%.