The bar chart shows the percentage of Canadians who made online purchases in 2014 and 2018; the data was divided between 6 age groups.
Online shoppers started young with 1 in 5 of 15-25-year-olds completing online transactions in 2014. This percentage rose to around 33% for the 26-35 age group, before dropping about 5% for each successive age bracket. By the time shoppers reached the age of 45-55, only 22% were shopping online. This ratio then halved for 55-65-year-olds and halved again for pension aged shoppers. By 2018, the number of active online shoppers had increased by around 3% for the first two age groups. There was a more significant rise for 35-45-year-olds, who saw an increase from 27 to 38%. Thereafter, the increase for those aged 45+ rose by around 5% compared to the 2014 figures.
Overall, the percentage of those purchasing through browsers rose for all age groups over the period. The numbers peaked with the 26-35 age group in 2014 and for the 36-45-year-olds in 2018.
