From the chart above, we can clearly see that the data shows a significant improvement in customer satisfaction over the five-year period, and then I break them into 3 key observation as I summarize bellow.
• Increase in Positive Feedback: The percentage of guests rating our customer service as “Excellent” increased from 5% in 2005 to 28% in 2010. Similarly, the “Good” ratings increased from 14% to 39%.
* Decrease in Neutral Feedback: The “Satisfactory” ratings decreased from 45% in 2005 to 17% in 2010, indicating a shift from average satisfaction to higher levels of contentment among guests.
* Decrease in Negative Feedback: The combined percentage of “Poor” and “Very Poor” ratings decreased from 36% in 2005 to 16% in 2010. Specifically, “Poor” ratings dropped from 21% to 12%, and “Very Poor” ratings dropped from 15% to 4%.
The data clearly indicates that Park Hotel has made a good improvement in customer service between 2005 and 2010. The increased positive feedback and decreased negative feedback suggest that the efforts made to enhance customer service have been successful. Therefore, I may suggest that we should continue the practices and improvements of our customer services that led to the increased positive feedback.
