The pie chart illustrates the proportion of shopping revenue by retail sectors in 4 different items (travel, film/music, books and clothes) in the online market between 2003 and 2013 in New Zealand.
Overall, the customers seemed interested in buying items related to travelling and clothes. As soon as films and music got popular, people started doing online shopping for purchasing the music records and films in a decade.
In terms of travel, the online sales were 36% in 2003 and then dive to 29% in 2013. The revenue came from books was 19% in 2003 recording the lowest proportion, jumped to 22% in 2013 exceeding the clothes market.
The sales from film or music items was only 21% in 2003 which then surged to 33% in a decade becoming the highest items being sold. The revenue generated from clothes was 24% in 2003, deteriorated to 16% in 2013, recording the smallest proportion among all retail sectors.
