Band 6+: The pie chart below shows the frequency of U.S Adults' online purchasing habits in 2015, while the bar chart shows a further classification denoting online purchasing preference. Summarise the data by selecting and reporting the main features and make comparisons where relevant.

The pie chart illustrates the frequency of U.S adults’ online purchasing habits in 2015, while the bar chart provides more detailed analysis about their shopping preferences in that year.

Overall, it can be seen that most U.S adults’ prefer purchasing in physical stores, while those who shopped online bought less often.

In 2015, most American adults’ less often shopped on the internet, with 37% stating they sometimes purchased and a fifth showing that they never bought anything. The more frequent online shopper included those who bought each month or weekly, with the proportion being 28% and 15% respectively.

Regarding the habit of the online shopper, about 65% still chose to buy in physical stores rather than purchased online. This trend is reflected in the adults’ who shopped less frequently , weekly and a few times a month, having a tendency to experience traditional buying with 82%, 37% and 58% respectively. By contrast, over two thirds weekly online shoppers showed they chose to order on the internet instead of leaving home to shop.