The given charts illustrate the transformation in the proportion of Australians using five social media channels from 2011 to 2013.
Overall, it is obvious that Australian users enjoyed spending a large amount of time on Facebook over the whole period, while the percentage of people using Pinterest accounted for the lowest. Besides that, there was a slight decrease in the figure for Facebook, however, these of other platforms increased gradually.
Initially, at the beginning of this period, the proportion of users whose favorite social media channel was Facebook stood at nearly 60%. Additionally, the statistic for Twitter ranked second with 21%, which was 11% higher than that of Linkedln. Moreover, a close similarity was observed in the figures for Google and Pinterest, at both 5%. By the year 2012, the percentage of people in Australia using all platforms had experienced a sharp increase, excluding for that of Facebook, which declined into 49%.
In addition, the statistic for Twitter went up significantly, standing at 25% and just approximately 10% less than Facebook in 2013. Google and Linkedln also rose up into respectively 14% and 15%. Although there was a growth for the figure for Pinterest, it was the least favorite social media platform in the year 2013, which constituting only 8%. To sum up, there was a little transformation in the statistics for all channels, but the rankings at the end of this period experienced no changes compared to the beginning.