The pie graphs illustrate how the distribution usage of age cohorts varied across three different social media platforms in Australia in 2011.
Overall, social media platforms were the most popular among inhabitants in middle age, particularly in Twitter which attracted the least users age over 65. Although Facebook and YouTube reported the relatively balanced distribution of usage, they still captured the least interest of senior citizens aged over 65.
Digital websites played a significant role in life of the 18-34 and 35-49 age groups with Twitter taking the lead, comprising 29% and two-fifths respectively. Similarly preference of both age brackets for other social media platforms remained the same, ranging from 26% to 30%, with the marginally larger extent for the latter. .
On the other hand, social networks were less common with the senior citizens and teenagers. Adolescents constituted around a fourth, maintaining third position in share of usage for three platforms. Following closely, around 15% of people aged 60-64 used Facebook and YouTube, compared to 9% for those using Twitter. Finally, social media websites were the least engaged platforms for the older aged over 65, as Twitter recorded only 4% of participation, but other platforms registered a higher allocation, around a tenth.
